Territo joined EnsembleIQ in 2019 as senior vice president of content to develop and execute a cohesive content strategy driving valuable digital behaviors. His work has increased audience engagement with EnsembleIQ offerings, and the offerings of its customers. He also served as Brand Director of EnsembleIQ’s Path to Purchase IQ before being promoted in 2021 to executive vice president of content. In that role, Territo most recently partnered with multiple EnsembleIQ brands to lead development of a series of innovative hybrid video and podcast experiences, including Retail Leader’s Trend Talk series.
In his new role, Territo is responsible for communications strategy and execution, including public relations, and marketing. He will continue leading collaboration among EnsembleIQ brands and shared services teams to develop new and innovative products and content optimization practices, resulting in audience engagement growth helping customers to connect with business professionals.
“Joe has had a powerful impact on mobilizing teams across our organization to creatively drive engagement that has increased the value of our products to the companies supplying and serving our audiences,” Jennifer Litterick, EnsembleIQ CEO, said in a statement. “His oversight is now expanding to lead communications efforts that will enhance awareness of EnsembleIQ’s business intelligence offerings across all the industries and segments we serve throughout the entire path to purchase.”
Before joining EnsembleIQ, Territo served as chief content officer of business information services provider Penton, playing a leading role in the company’s digital transformation prior to it being acquired by Informa for $1.6 billion. Territo’s prior experiences include serving as vice president of content at the Newhouse family’s Advance Local, and executive producer with Time Inc. new Media, where he managed design and production of digital content with Time, Money, Fortune, Sports Illustrated and People. Territo started his career as a news reporter for Advance’s Star-Ledger in Newark, New Jersey, and shifted his responsibility to help lead the launch of the company’s first local news website, NJ.com.