Embrace the Shift: The Rise of Ecosystem Manufacturing in CPG
With market growth being generated predominantly by new entrants, established CPG manufacturers are struggling to maintain consumer relevance. It’s no longer enough to prop up revenue by simply increasing prices. Instead, manufacturers are confronting the new reality that, much like retailers, they also need to create an omnichannel presence. CPG manufacturers are selling direct, building one-to-one relationships and evolving from simply making products to solving problems and creating communities.
Join Numerator and Retail Leader as we:
- Define ecosystem manufacturing and why CPG manufacturers are embracing the shift
- Understand ecosystem manufacturing’s roots in retail and non-CPG
- Explore how CPG market leaders are driving growth with this new approach
- Identify the pillars of successful ecosystem manufacturing, and how they can be applied to your business