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Gamification
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12/08/2022
RL Pro Exclusive

Engaging Consumers With Interactive Digital Experiences

Elizabeth Christenson
Editor, Retail Leader Pro
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RL Pro Tip: When thinking about the growth of the metaverse and virtual worlds, commerce has always been a driving force. NFTs and virtual headsets have created an appetite for virtual goods from the consumer — and now that brands and retailers have their attention, it’s important to build commerce strategies in the metaverse that can last beyond the introductory phase.

Just when you think you understand Web3, a new metaverse platform emerges and you wonder if you’re missing out. In this article, Retail Leader Pro uncovers why and how the metaverse keeps changing, the great thing about NFTs and the hottest platforms out there right now for retailers.

More than Marketing

Consumers have an ever-growing demand for immersive virtual stores that go beyond the basic image of retailers’ physical spaces. Retailers are now demanding spaces that leverage the special capabilities of the internet, including: 

  • Interactivity;
  • 3D product display; and 
  • Gamification.
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Gamification
Retailers are amplifying entertainment in their virtual worlds by adding an element of fun and gamification.

Retailers are amplifying entertainment in their virtual worlds by adding an element of fun and gamification that couldn’t exist (at least not at the same level) in their physical stores, and are dramatically increasing both engagement and the bottom-line with their online assets. 

“What initially was viewed as a ‘marketing campaign’ is now quickly becoming an online strategy, where virtual stores are permanent and serve as flagship stores,” says Olga Dogakina, CEO of Emperia, a tech company that creates virtual spaces for brands and retailers.

NFTs: A Point of Entry into the Metaverse

The metaverse is built on non-fungible tokens, or NFTs, which simply means that everything seen in the metaverse is unique.

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