Yeung will be responsible for EnsembleIQ’s marketing strategy including brand marketing, marketing communications and marketing operations that fuel audience engagement, revenue and business growth. EnsembleIQ, a North American business intelligence company, is Retail Leader’s parent company.
“We are fortunate to have Jesse to lead our marketing efforts,” said Joe Territo, executive vice president, content and communications, EnsembleIQ. “He brings a wealth of experience in the business-to-business foodservice, grocery and meetings/events industries to this important position. Jesse’s role is vital to increasing awareness of EnsembleIQ and our properties in retail, healthcare and hospitality.”
Yeung has had a long career at Informa Connect. Most recently, he was the marketing director where he was responsible for leading an integrated marketing strategy for digital and event brands in the restaurant, foodservice, catering, grocery, meetings and special events industries. A strategic and data-driven marketer, Yeung has extensive audience development, demand generation, content marketing and event marketing expertise supporting business-to-business content and event brands. Earlier in his career, Yeung was with Penton.