12/12/2011
To Entice Millennials, Try Playing With Them
To reach young adults often called Millennials, incorporate aspects of game-playing in marketing programs, because a typical 21-year-old has spent 10,000 hours gaming, wrote Nick Shore, senior vice president of strategic consumer insights and research at MTV, on the Harvard Business Review blog network. This demographic often has a more overt sense of fairness and transparency, which companies could use to facilitate brand loyalty, Shore said.