The Friday series, dubbed Live Shopping Fridays, will run from May 21 to July 16 and offer shoppable live videos from beauty and fashion brands, Chain Store Age reported. Facebook previously launched live shopping capabilities in August 2020, when it enabled users to purchase items from videos. By November 2020, Facebook launched a live shopping channel with women’s fashion brand Anne Klein.
Facebook’s expansion in live shopping underscores the rising popularity of social media’s influence on consumer behavior. During the livestreams, shoppers can ask questions about size, fit and tips in real-time and communicate with brands, providing an intimate and personalized shopping experience more consumers are craving.
Facebook’s move also highlights how technology is quickly changing to meet consumer preferences. Online shopping, which boomed during the COVID-19 pandemic, is likely to remain a top method of making purchases for many consumers. Adding additional features such as augmented reality, live shopping or virtual fitting rooms are likely to give consumers a better idea of what they’re buying.
Facebook’s new series, which will be available on the individual brand’s Facebook page or the Shop tab or bookmark on the Facebook mobile app, will include three brands that incorporate a theme each week. The themes include: “Glow Up,” “New Fashion Finds” and “Self Care Spotlight.” A few brands participating include Abercrombie & Fitch, Clinique and Sephora.
“Over the last year, we’ve heard from many retailers that Live Shopping has been a lifeline for their businesses--allowing them to connect with their customers and build community when they had to close their physical stores,” Yulie Kwon Kim, director product management commerce, Facebook, said in a statement. “We know that consumers continue to discover new products and brands they love across our platforms and our product strategy is to help make that purchase experience as frictionless as possible.”
See the full story at Chain Store Age.