Today's shoppers have become much more adept at finding value. They are "channel surfing" with increased frequency to research products and find deals, and shopping more channel types in search of value and trip mission fit.
As many retailers struggle with unwieldy loyalty programs and the resulting mountains of data they create, CVS Caremark is working hard to create a best-in-class loyalty program that merges the latest technology with consumer insights.
These types of reports always come under scrutiny because not all of the "Leading Retailers" can be listed. But the objective of this special issue is to recognize retailers that are currently exhibiting best-in-class practices and performance across multiple channels.
As I sit here writing this issue's column on the Monday before Thanksgiving, my thoughts race ahead to the coming holiday season and how I might spend the precious vacation time I've accrued. I'm dreaming of completely unscheduled days devoted to nothing in particular.