Family Dollar marketer, CPG vet lands new role

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Family Dollar marketer, CPG vet lands new role

01/23/2017

The former chief marketer at Family Dollar has been named CMO at Lowe's Companies.

The retailer announced that Jocelyn Wong has been appointed to the position of chief marketing officer, effective immediately. Wong most recently served as senior vice president and general merchandising manager for the seasonal business at Lowe's.

According to Lowe's, Wong will oversee the integrated marketing and communications strategy to customers, including orchestrating a seamless customer experience across channels to build affinity for the Lowe's brand. She will lead customer experience design, content strategy and development, customer relationship management, advertising and media for the U.S. home improvement business.

"We are confident that Jocelyn's breadth of experience in developing marketing and merchandising strategies will further deepen Lowe's connection with customers," McDermott said. "Jocelyn has demonstrated the leadership capabilities needed to drive a more integrated omni-channel marketing approach that builds loyalty for the Lowe's brand and positions the company for continued growth." 

Wong joined Lowe's in September 2015 and has more than 20 years of experience in marketing, merchandising, brand management and product innovation with well-known brands such as Family Dollar, Safeway and Procter & Gamble. Prior to joining Lowe's, she served as senior vice president and chief marketing officer at Family Dollar.

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