Advertisement
06/14/2021

Fast-Casual Brand Debuts Outdoor-Only Concept

Freddy’s Frozen Custard & Steakburgers is set to debut a new store concept that eliminates indoor dining.
Freddy's concept

The fast-casual brand is in the midst of franchise development, with more than 45 stores set to open this year, Chain Store Age reported. The new prototype concept is designed for convenience, featuring a double drive-thru lane, parking stalls for curbside pickup, a walk-up ordering window and patio seating. 

While Freddy’s would not be the first chain ever to not offer indoor dining, the store, located in Salina, Kansas, will be the first Freddy’s without the indoor option.

Executive Summary

The innovative design concept comes as more retailers are experimenting with store designs, tailored around customer behavior. Options that surged during the COVID-19 pandemic, including curbside pickup and drive-thru are helping drive convenience designs for the future. Freddy’s new design comes after a brand study on drive-thru operations and customer habits. 

 

The store is likely to open in August, with construction taking place throughout the summer. The prototype concept comes as convenience store chain 7-Eleven is ramping up its drive-thru and quick-serve restaurant options. The brand tests its innovations and new store design concepts through its Evolution stores. 

“This prototype is the latest in a variety of available options and will cater to the growing number of our on-the-go guests who are mobile-minded and benefit from the ease and convenience of this prototype's features,” said Chris Dull, CEO, Freddy’s, which has more than 400 locations. “This new restaurant design option will fit seamlessly with our existing drive-thru and mobile ordering capabilities.”

Freddy’s, which was acquired by private equity firm Thompson Street Capital Partners in March 2021, is opening new stores in El Paso, Texas; Durango, Colorado; Florence, South Carolina; Streetsboro, Ohio; Lexington, Kentucky; Newton and Kansas. In addition, Freddy’s is preparing to open its first location in New Jersey, expanding its footprint to 33 states.

Exec summary

“As our year-to-date growth demonstrates, we are well-positioned to bring the Freddy's experience to a number of new communities throughout the country," said Dull. “This new prototype option is just another example of our constant efforts to continue The Freddy's Way as we expand our offerings to franchise owners and look forward to the many new possibilities and benefits it offers our guests."

See the full story at Chain Store Age.