Food Lion aims to win more shopper loyalty
Food Lion is launching a new rewards program designed to keep grocery-store-hopping shoppers more loyal to the brand.
The retailer has rolled out an enhancement to the company's current MVP Customer Rewards Program called Shop & Earn.
"Shop & Earn is a unique loyalty program that puts our customers in charge of their savings," said Deborah Sabo, Senior Vice President of Marketing at Food Lion. "The more our customers shop, the more they will save. Offers are targeted to customers based on their specific purchases, fueling a program with nearly endless savings opportunities."
Shop & Earn is being rolled out to customers across its operating area following successful and insightful pilots in the Raleigh and Greensboro, N.C., markets last year, the retailer said.
Customers can begin earning rewards once they visit the Shop & Earn landing page to activate and begin tracking and will have until the last day of the month to earn rewards. These rewards may be redeemed until the end of the following month.
Shoppers can easily track their earnings progress on each offer online or via the retailer's new Food Lion Mobile App. In addition to viewing their personalized offers and rewards earnings, customers can save even more by also loading digital coupons to their MVP Card.
Food Lion, based in Salisbury, N.C., since 1957, has more than 1,000 stores in 10 Southeastern and Mid-Atlantic states.