Food Lion is partnering with customers, again, to fight hunger for families in need.
The company announced that it is launching specially-marked Food Lion Feeds bagged apples for sale in its stores today. In its fifth year, the bagged apple campaign will help provide more than 1 million meals* to families facing hunger in local communities across the grocer’s 10-state footprint.
With the sale of each bag through Oct. 2, or while supplies last, the company said that it will donate five meals to local food banks in partnership with Feeding America. The bags will maintain an MVP sale price of $2.99 throughout the campaign.
The company said that it has made a commitment to provide 500 million meals to individuals and families in need by the end of 2020. Since the launch of Food Lion Feeds in 2014, the grocer has donated more than 402 million meals through in-store campaigns, in-store food rescue programs and associate volunteerism.
Other grocer retailers, such as Weis Market, have stepped up their efforts for hunger relief. Weis Market announced its plan to eliminate hunger in August, making it the company’s 11th year in a row entering the fight for hunger relief. The company’s Fight Hunger Program will run throughout Hunger Action Month in September. The program provides food and monetary donations to more than 150 local food banks and emergency food providers across seven states in Weis Markets’ 204-store service area. Since the program’s inception in 2008, the program has raised more than $2 million for hunger relief organizations.
According to Food Lion, $1 helps provide 10 meals secured by Feeding America on behalf of local member food banks. Through the apple bag campaign, $0.50 (monetary equivalent of 5 meals) from each bag purchase will be donated to Feeding America and member food banks. Food Lion guarantees a minimum donation of $100,000 (monetary equivalent of 1 million meals).