The Force is strong at Southeastern Grocers

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The Force is strong at Southeastern Grocers

By Gina Acosta - 11/16/2017

The galaxy won’t feel so far away this holiday season for Southeastern Grocers customers.

The retailer is launching a new promotion with Star Wars collectibles at all BI-LO and Winn-Dixie stores on Nov. 24.

The 72 exclusive Cosmic Shell toys will feature Star Wars characters designed for kids and fans to collect and trade. Customers will receive a free pack of two Cosmic Shells with every $20 qualifying purchase or with purchase of 5 participating items from Nov. 24 through Jan. 16. Additionally, customers will have the opportunity to purchase a Cosmic Shell Collector’s Album and Virtual Reality goggles in stores for $3.99, while supplies last.

“We are always looking for ways to provide our customers with great value and an enjoyable shopping experience. With the Cosmic Shells, we have an opportunity to create an out-of-this-galaxy shopping experience for our customers and their families that extends beyond the grocery store," said Scott Morris, Executive Vice President of Merchandising for Southeastern Grocers. “Family members of all ages will not only enjoy collecting Cosmic Shells this holiday season but will also engage with Stormtroopers, Tie Fighters and more, all of which will be found in our stores by simply downloading the app."

BI-LO and Winn-Dixie customers can download the VRgogglesBiLo and VRgogglesWinnDixie app to stand side-by-side with augmented reality Stormtroopers and other Star Wars characters in stores. Plus, customers can pretend to fly a Millennium Falcon, and more, through the use of Virtual Reality Goggles.

On Friday, Nov. 24 from 3 p.m. to 5 p.m. families are invited to take photos with real Star Wars Stormtroopers, have their faces painted, enjoy music, delicious samples and win prizes at various stores.

Throughout this campaign, customers can look for signs throughout the store promoting the program and participating items that will provide free packs of Star Wars toys. 

Southeastern Grocers operates stores throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. 

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