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07/08/2021

Forever 21, Brooks Brothers Owner Goes Public

Authentic Brands Group, which includes retailers Forever 21, Brooks Brothers and more under its portfolio, has filed for an initial public offering.
Forever 21 store

The initial offering is $100 million in the public filing, though that number could increase.

The brand management company holds the license to more than 30 brands, including retail brands Juicy Couture, Jones New York and, most recently, Izod, Van Heusen and Arrow, Chain Store Age reported. The company has also been a strategic partner with Simon Property Group and, in some cases, Brookfield Asset Management in a number of acquisitions, such as the acquisition of J.C. Penney by Simon and Brookfield.

"We are brand owners, curators and guardians," CEO Jamie Salter wrote in the company’s filing. “We don't manage stores, inventory, or supply chains. We don't manufacture anything. We are a licensing business and are purely focused on brand identity and marketing."

In 2020, Authentic Brands’ portfolio companies generated $10 billion in sales in 2020, the company reported in its filing. Most of Authentic Brands’ revenue comes from licensing fees. The company reported revenue of $489 million in 2020, with $211 million in net income. The company boasts a financial model that is asset-light, generates strong margins and is highly capital efficient.

“We generate over 70% Adjusted EBITDA margins, with diversity across brands, licensees, channels and geographies,” Salter wrote.

See the full story at Chain Store Age