Understanding the evolving retail media landscape--and learning how to leverage it to grow business--is especially important for product marketers in 2021, as pandemic-impacted consumers more frequently go online to explore and purchase products.
The Path to Purchase Institute’s Retail Media Forum virtual event, taking place March 30 and 31, includes a lineup of high-profile retail, brand and solution provider leaders who will provide marketers with foundational retail media knowledge and strategies for utilizing retail media to fuel discovery, purchases and loyalty.
Touching on the rapid growth of e-commerce during 2020, panels will take a hard look at where different retail media networks fit into overall product marketing strategies, particularly as competition heats up. Speakers from Criteo and Roundel will also discuss some of the big questions on the minds of product marketers, such as how retailers are leveraging their first-party data to increase the value of their digital shelves.
Path to Purchase Institute Editor-in-Chief Peter Breen will examine the rise of retail media networks with Inmar Intelligence and present original Institute research on how shoppers are interacting with retail websites. Other presenters will discuss how leading brand marketing organizations are utilizing retail media networks as both an advertising tool and a sales driver.
This year’s Retail Media Forum will be held virtually, with two afternoons of engaging sessions. Day two includes household name retailers and brands such as Kroger, Kellogg, Sam’s Club, Coca-Cola, Mars Wrigley and more. Other highlights include an in-depth look at the promotional success of Oreo Thins, and how Kellogg has been at the forefront of Kroger’s omnichannel sales.
Find more information about the Retail Media Forum here.