Pro Tip: Meeting your consumer where they are is not just nice to have, but is now a need to have in the retail industry. Seamless shopping allows the customer to be in the driver's seat, and it allows retailers and brands to create a 360-degree ecosystem for consumers.
Last year, digitally native brand Frances Valentine expanded to six brick-and-mortar stores after the opening of new locations in Atlanta and Birmingham, Alabama. This year, the high-end, inclusive women’s fashion retailer plans to open two more locations.
“We are an omnichannel company,” Elyce Arons, Frances Valentine’s co-founder and CEO, told Retail Leader Pro. “Our customers tell us where and how they want to shop for Frances Valentine. Actually, most of our customers shop across all channels from our specialty store partners and department stores to our own e-commerce and retail shops.”
Frances Valentine debuted in 2016 following a successful foray into fashion by co-founders (and best friends) Arons and designer Kate Spade. As an omnichannel retailer, Frances Valentine aims to make the customer experience seamless, and offers services like curbside pickup at its retail locations.