Fred's makes its next move against competitors

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Fred's makes its next move against competitors

By Gina Acosta - 08/30/2017

The next step in the strategic transformation of Fred's Pharmacy is going mobile.

The Memphis-based drug chain has launched a new mobile app and digital coupons for customers.

Hundreds of digital coupons will be available, including brand-name products with discounts over and above Fred's everyday low prices. Customers will also save money with exclusive deals on brand-name and Fred's-brand products, buy-one-get-one free offers, and other savings.

"It's important to us that we provide the best value to our customers on the products they love, and now they can save hundreds of dollars more using digital coupons," said Mary Lou Gardner, Executive Vice President, Chief Merchandising & Marketing Officer, Fred's Inc. "Plus, we designed the process to be as quick and easy as possible, and the new mobile app adds even more convenience by putting deals in customers' hands right in the store."

To take advantage of these deals, customers can easily create an account at fredsinc.com/coupons, or download the new Fred's mobile app and clip/save digital coupons to their account. To offer even more convenience, Fred's Pharmacy does not require a loyalty card to redeem digital coupons; customers simply enter their phone number at checkout to save.

The Fred's Pharmacy mobile app is available for free on Android and iOS devices. The app presents coupons and discounts in a gallery, sortable by brand or category. Customers can also view the current ad, where items that have a digital coupon are indicated, and the coupon can be saved directly from the ad to the customer's account. When shopping at Fred's, customers can search for coupons on the spot and clip and redeem them instantly, because there is no lag time between when a coupon is clipped and when it's available to use.

"We worked to ensure our customers have the best-possible experience with our digital coupons. This is the kind of value-rich, shopper-friendly program that our customers have come to expect from fred's, and we want it to operate seamlessly," Gardner added.

In the past 18 months, Fred’s Pharmacy has added new management, upgraded pharmacy technology, remodeled 44 stores and taken other steps to improve its supply chain management and update its technology.

Additional features available on the Fred's Pharmacy mobile app include user-friendly prescription management tools. Tools providing prescription information, quick fill and refill, a symptom checker, and more are designed to help customers easily manage prescriptions for their whole family.

Fred's Pharmacy is headquartered in Memphis and operates 601 pharmacy and general merchandise stores and three specialty pharmacy-only locations.