Free Webinar: Learn About the New Shoppers Transforming CPGs
. In “Formulaic to Fluid: Navigating the Digital Native Revolution,” a free webinar set to take place May 17, Phil Dance, partner and co-founder of shopper marketing firm Alter Agents, and attendees will explore drivers behind these attitudinal changes and how these powerful generations are changing the CPG grocery experience for everyone. She will discuss how millennials and their younger counterparts are demanding more from specialty categories, engaging in a discussion on purchase drivers, processes and everything in between. Additionally, Dance and attendees will closely examine one specialty category—functional beverages—with Eric Plantenberg, chief strategy officer of beverage manufacturer Humm Kombucha. This examination will provide a real-world example of the fundamental changes the new type of shopper is bringing to the marketplace. Click here to learn more and register for the free webinar.