The Fresh Market tackles holiday meal kits

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The Fresh Market tackles holiday meal kits

By Gina Acosta - 11/21/2017

The Fresh Market is taking its meal kit strategy to festive heights with holiday-themed grab-and-go meal kits.

The retailer already offers meal kits under its “Little Big Meal” program since 2014. But now through the end of the holidays, the grocer is launching holiday meals designed to make Thanksgiving and Christmas easier for shoppers.

Available at all of the grocer’s 176 stores nationwide, guests may simply stop by the “Little Big Meal” display any day of the week to choose from a variety of meals. Each “Little Big Meal” holiday recipe is curated with quality, hand-picked ingredients and offers a quick and easy wholesome meal for four – available throughout the month of December for $25 or less.

After ceding the meal kit opportunity to the start-up world, traditional retailers have awoken to their potential to dominate the space (finally) by leveraging their infrastructure, sourcing capabilities, brand equity and proximity to customers.

Nearly half of U.S. consumers say they would be more likely to purchase a meal kit if it were less expensive and 36% would like to be able to buy kits in their local grocery store, according to recent Nielsen research.

Read Retail Leader's November/December meal kits report by clicking here.