Fresh Thyme Market offers new e-commerce options
The grocer has 71 stores across 10 states predominantly in the Midwest, including locations in Indiana, Ohio, Illinois, Michigan, Minnesota, Wisconsin, Missouri, Pennsylvania, Iowa and Kentucky.
Online grocery orders exploded in popularity during the COVID-19 pandemic, and e-commerce options in grocery have remained popular even as life for consumers in the U.S. has returned to pre-pandemic norms. It’s not all positive news for e-commerce in grocery, however. According to the latest Brick Meets Click and Mercatus survey, published April 11, the U.S. online grocery market posted $8 billion in total sales in March, down 7.6% compared to 2022. Delivery fell by 7.4%, pickup fell by 8.5% and ship-to-home declined by 5.9%, according to the survey.
Third-party companies like Instacart swooped in to assist grocers and retailers with pickup and delivery, though many grocers are more frequently bringing those services in-house, as those companies transition to more of a solution provider role for retailers, Retail Leader Pro reported.
Other grocers to recently update their e-commerce options for consumers include Southeastern Grocers, which this year launched curbside pickup at Winn-Dixie and Harveys stores, and Kroger, which has expanded its delivery presence in areas without physical Kroger stores.