With interest in the Amazon Go store heating up, there is a new resource available to retailers eager to make sense of the rapidly evolving world of frictionless commerce.
The Amazon Go store’s “just walk out” technology is viewed as the ultimate frictionless experience, but it is just one of the ways retailers are removing pain points from the path to purchase to win with shoppers. That’s why Retail Leader recently hosted the webinar, “Frictionless Commerce: What It Is and How to Win,” with market leader NCR and IDC Retail Insights.
The live event, now available for replay, provides an overview of how shopper expectations of speed and convenience are driving the elimination of friction from the path to purchase, how these heightened expectations are creating a new competitive dynamic and how market leaders and innovators are approaching the issue. One of the key takeaways from Tom Chittenden, NCR’s vice president and general manager of retail solutions, is that the point-of-sale is rapidly migrating to a platform-of-service. The POS acronym will continue to exist, but the checkout experience has, and will continue to change, in new and more efficient ways for all types of retailers.
For deeper insights and some interesting data, view the replay by clicking here.