Fruth Pharmacy woos (really) young shoppers
Regional drug chain Fruth Pharmacy has launched a unique promotion designed to appeal to families with small children.
The company announced it will host an event on March 24 looking for four babies to be the “baby face” for the retailer's advertising for at least one year.
To participate in the event, children must be 0-36 months of age. Parents or guardians of the children are required to sign consent forms for participation and for use of the child’s image for Fruth’s advertising.
There is a $10 fee to participate, which goes to charity.
Children participating in the event are also eligible for a chance to win several prizes. Each store will be giving away a $25 Fruth Gift Card to 3 overall finalists. There will also be a basket drawing for anyone who enters the event at each location. Photos of the finalists will be submitted to the corporate office for a chance at 1 of 4 photography packages valued at $250 each. Each child will also receive a free 4×6 photo taken on the day of the event. Children are encouraged to wear spring or Easter wear, but it is not required.
Winners of the first two Baby Face events have their pictures hanging at their Fruth locations as well as the Fruth corporate offices. Last year’s Baby Face winners were: Allison Egnor of Winfield, WV; Leland Fugett of Parkersburg, WV; Cooper Wright of Nelsonville, OH; and Novaleigh Taylor of Buffalo, WV.
Fruth Pharmacy has been a family owned company for over 65 years. Currently, Fruth Pharmacy has 30 locations in West Virginia, Ohio, and Kentucky.