Gap rides the re-commerce wave

Mike Troy
Editorial Director
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Resale-as-a-service provider ThredUp said Gap Inc. became its largest ever partner. The innovative arrangement lets shoppers turn in used clothing to exchange for credits that can be redeemed for new stuff at any of Gap’s banners.

Gap Inc. is offering a way for customers to exchange old clothes for new in a tie up with resale platform ThredUp. The re-commerce innovator is working with Gap Inc. on its largest partnership to date on a program that lets customers turn in used clothes in exchange for credits that can be redeemed at Gap, Banana Republic, Athleta or Janie and Jack stores.

 “As the resale revolution continues to gain momentum, participating in re-commerce is not only good for our planet, but good for business,” said Mark Breitbard, president, Gap Inc. Specialty Brands. “Our customers are diversifying their closets, whether with new clothing, rental pieces, or secondhand goods. We’re thrilled to partner with ThredUp in offering a sustainable and innovative way to shop for the closet of the future.”

For more details on the innovative program visit Chain Store Age.