ProTip: BNPL is a concept quickly being adopted by Gen Z consumers, and as they continue to enter new life stages of adulthood, BNPL may offer long-term solutions at retail for this group. BNPL currently is most highly penetrated in general merchandise, but imagine how these options could help shoppers with grocery purchases or online grocery delivery. Splitting up weekly grocery bills or other essential purchases like prescriptions or gas, could keep some consumers from accruing additional credit card debt. However, many critics believe BNPL may only exacerbate credit issues in the long-run — but that hasn’t stopped Gen Z from embracing the payment method as of yet.(Click here to jump to the full RL Pro Analyst Take below.)
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