Giant Food brings back ‘A+’ loyalty program

Giant Food brings back its ‘A+ Rewards Program’ in an effort to help out its local schools.

The company announced it will launch the annual 2018-2019 A+ School Rewards Program in support of local schools on Sept. 7. The fundraiser allows customers to contribute donations through qualified purchases at participating stores by simply registering with their Giant Food loyalty bonus card. Since 2000, the company has awarded over $36 million to local schools involved in the initiative.

"For nearly 30 years we have worked hand in hand with our customers to support our local schools, delivering substantial resources that add value to the educational experience in our communities," said Gordon Reid, President of Giant Food. "We place great value on the students' education and are honored to play a supporting role in their success through the annual A+ School Rewards Program."

Schools allocate their funds how they see fit, but in past years, the donations have been used for textbook and technology upgrades, scholarship programs, field trips, and playground repairs. Last year's program raised funding for area schools across Maryland, Virginia, Washington, D.C. and Delaware.

Giant Food Stores is headquartered in Landover, Md., and operates in Maryland, DC, Delaware and Virginia.