Giant Food launches new marketing campaign

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Giant Food launches new marketing campaign

By Gina Acosta - 11/08/2018
The campaign will kick off with a holiday focus over the next two months and continue through 2019 with fresh creative executions.

Giant Food has rolled out a new campaign highlighting the retailer's new strategies when it comes to assortment and store experience.

The regional grocery chain unveiled a new marketing campaign with a new tagline, "The Little Things Are Giant," highlighting the connections shared over great food and how these moments between family and friends are made even more special with the help of Giant's product assortment, ease of shopping and store experience. The campaign will kick off with a holiday focus over the next two months and continue through 2019 with fresh creative executions.

"We say in our new tagline 'The Little Things are Giant' because it's about the seemingly small moments which are the ones we live for. More time for you. More time for family. More time for the things that really matter," said John MacDonald, vice president and chief marketing officer at Giant. "Giant wants to make great food easy so you can live your life and enjoy those moments."

Working with local DC-Metro area creative shop RP3 Agency, Giant's agency of record since May 2018, the campaign consists of TV, radio, social media, mobile, digital, in-store and out-of-home. Most TV and radio advertisements will be produced in both English and Spanish. The Spanish-language versions will air across several local stations including Univision and Telemundo TV networks and El Zol, 107.9 FM radio. Shoppers can also catch the new TV advertisements during various primetime TV shows beginning November 5th. The various Giant Food Holiday Commercials can be viewed online now.

"We are excited to be producing our new advertisements in English and Spanish, reflecting our commitment to the growing and diverse communities we serve and furthering our work to create connections with all of our shoppers," said Gordon Reid, president of Giant Food.

Giant Food is headquartered in Landover, Md. and operates 164 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia. Giant Food employs approximately 20,000 associates. Included within the 164 stores are 154 full-service pharmacies. 

 

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