Giant Foods embraces the season of sharing

Giant Foods celebrates its 95th anniversary with a new giving back initiative.

As part of an ongoing celebration of its 95 years serving its customers and communities, Giant Food Stores launched its Season of Sharing initiative. From now through the end of the year, Giant and Martin’s associates will make a donation and provide hands-on volunteer service to a local nonprofit tied to one of the company’s three main charitable missions: feeding the hungry, supporting children and supporting troops.

“Supporting the community and giving back to the neighborhoods we serve, through financial support and volunteerism, has been a part of the Giant culture for 95 years,” said Matt Simon, Vice President of Marketing, Giant Food Stores. “Our teams of associates are passionate about serving their communities, both in and outside of our stores, and our Season of Sharing initiative enables them to deepen their relationships with the organizations in their neighborhoods in a meaningful way.”

In all, through more than 20 volunteer activities, the company says that a total of $35,000 will be donated to local nonprofits in communities served by Giant Food Stores and Martin’s Food Markets.

The company’s 95th anniversary celebration comes shortly after it announced the opening of its new concept store, called Giant Heirloom Market, a new store concept, format, and brand name for urban neighborhoods. The store will be located in the Graduate Hospital neighborhood in Philadelphia.

The new concept store is approximately 9,500 sq. ft., about 35,500 less than the company’s typical approximate 45,000 sq. ft. size, according to the company’s website.

Although this may seem like a drastic change, the number of retailers who are downsizing is ever-growing. As less and less customers find it necessary to step through retail doors due to various e-commerce options, businesses are starting to reconsider the size and the variety of in-store products. According to Nielsen, the use of click-and-collect online ordering now accounts for 48 percent of all online grocery purchases, up from only 18 percent in 2016.

The effort will kick off on Tuesday, Oct. 16, with associates in Warminster, Penn., volunteering at Fresh Connect Buck County, a free farmer’s market supported by the United Way of Bucks County.