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05/20/2021

Google to Open its First Physical Store

Google is planning to open its first-ever physical store this summer in New York City.
Google Store

The tech titan will open a Google Store in the Chelsea borough, where customers will be able to shop for a wide range of Google products--from Pixel phones to Nest and Fitbit products. The same building also houses Google’s NYC offices.

Customers also will be able to order products online for pickup in the store. Experts on hand will give customers the first real opportunity to try out Google’s array of products. While many of its products are available at Best Buy and other popup-style shops, Google’s offerings have mostly been online.

Executive Summary

The move is a boon to brick and mortar, which suffered during the COVID-19 pandemic as online sales took off. As more of the economy and activities return to normal, retailers are expecting--and already experiencing--a return of shoppers in store. Google’s first store may also help the company compete with Apple by allowing customers to try products before they buy.

 

The store will also service Google products to fix issues, including a cracked Pixel screen or helping with installations.

Google did not reveal if it plans to open more stores or add other locations. 

“The Google Store Chelsea will be part of our urban campus in the Chelsea neighborhood, which is home to many of our 11,000+ Google NYC employees,” Jason Rosenthall, vice president, direct channels and membership, wrote in a blog post announcing the store opening. “Google has been in New York for the last 20 years, and we view the store as a natural extension of our longtime commitment to the city.”

Executive Summary

The company also noted it is taking COVID-19-related safety measures, requiring mask-wearing, hand sanitation and social distancing at the store. The number of guests allowed inside the store at one time will also be limited.