Gorjana Jewelry Brand Expands Retail Footprint

Laguna Beach, California-based jewelry brand gorjana has opened several new retail stores in the U.S. with more locations on the way.
gorjana store render

The brick-and-mortar expansion comes as the brand, which is known for its effortless and laid-back style, has opened 24 stores over the past four years since operating three stores during the holiday season 2017.

The brand’s retail opening locations for 2021 include Manhattan Beach and Venice in California, Boston, and Park City, Utah. Gorjana plans to announce more location openings in 2022.

"We have recently been taking the steps to prioritize brick and mortar as we've seen great results over the last year. We really are seeing customers wanting to shop in-store more than ever,” said Jason Griffin Reidel, CEO.

All gorjana stores include light, mango wood finishes, brass hardware details, live greenery and blue, bohemian shibori fabrics reminiscent of the Pacific Ocean. The locations also feature complimentary on-site engraving. The brand’s core products range in price from $38 to $700.