Goya ups its bet on the Hispanic market

Press enter to search
Close search
Open Menu

Goya ups its bet on the Hispanic market

By Gina Acosta - 11/13/2017

Goya Foods is investing hundreds of millions of dollars to meet skyrocketing demand for healthier Hispanic food products.

Goya, the largest Hispanic-owned food company in the United States, is expanding its North American Processing Center in Brookshire, Texas, by adding 324,000 square feet of production warehouse, distribution warehouse, production office and auxiliary buildings.

According to Research and Markets, sales in the Hispanic foods category in the U.S. will increase in size from close to $17.5 billion in 2015 to over $21 billion in 2020, a compound annual growth rate (CAGR) of 3.8%. 

"With the growing need for good nutrition, it's an opportune time for Goya to expand," says Bob Unanue, President of Goya Foods.  "For more than 81 years, Goya has not only positioned itself as a leader in the Latin American food industry and a trusted American brand, but as an iconic symbol of the Hispanic culture.  Our commitment to excellence is the cornerstone of providing our consumers with products that offer 'good taste, good for you and good value,' all key elements that resonate with our popular tagline that our grandfather created, 'If It's Goya, It Has To Be Good'."

Goya is currently the only Hispanic food company that offers consumers an entire line of low sodium, organic, diet and sugar free Hispanic products.

The expansion project doubles Goya's existing 380,000-square-foot facility at 30602 Goya Road, west of Houston where the company produces more than 2,500 food products from the Caribbean, Mexico, Spain, Central and South America.

The current Brookshire facility was part of Goya's $250 million investment to support consumer demand for Goya's healthy product lines. The expanded facility, with an expected completion in 2018, will also feature a total of 29 new dock doors for domestic and international distribution.