H-E-B names new tech exec

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H-E-B names new tech exec

By Louisa Hallett - 08/10/2018
H-E-B looks to further expand its digital abilities with a new executive.

H-E-B has appointed a new Chief Product Officer as the company looks to further expand its digital presence.

The company has named Mike Georgoff to the role of Chief Product Officer, H-E-B Digital.

The company says that Georgoff will help drive H-E-B’s continued omnichannel growth, leading the company’s digital-product strategy, design and development. He will report to H-E-B Chief Digital Officer Jag Bath.

Bath was appointed in May to the newly created position of Chief Digital Officer.

The company has announced multiple strategic investments in technology just this year, as well as partnerships that H-E-B has forged to enhance its digital offerings in Texas. In addition to Favor, these include HEBtoyou Delivery and H-E-B Curbside, which is available in over 100 locations and is on track to reach 200 locations in 2018. HEB.com also offers customers the ability to order and ship grocery, drugstore and general merchandise products to 48 states and military bases worldwide.

Most recently, Georgoff served as Chief Product Officer at Main Street Hub, an Austin-based digital marketing firm that was acquired by GoDaddy earlier this year. Prior to Main Street Hub, the University of Michigan graduate held critical leadership roles at Redbox and RetailMeNot, helping to propel each from early-stage businesses to $1B+ public companies.

“Mike is a highly-respected veteran of product development in the digital space and someone with his expertise strengthens our commitment to building out H-E-B’s omnichannel services,” Bath said. “He has a proven track record leading successful product and design teams, which puts him in a position to help us build the ultimate digital experience for our customers to go along with the unparalleled service of our world-class stores.”