H-E-B’s new large store showcases a BBQ restaurant with bar

H-E-B opened a new 121,000-square-foot store in Georgetown, Texas, outside Austin. The store, which is twice the size of the location it replaced, provides shoppers with an expanded product selection along with more services, including a two-story True Texas BBQ restaurant with full-service bar.

Located at 1010 W. University Ave. in the Wolf Lakes Village neighborhood, the new store opened its doors on June 7. Its ambiance aims to achieve that of a European village along with blending in with the character of the surrounding Georgetown neighborhood.

Alongside H-E-B’s extensive product assortment, the store provides a range of services and additional amenities including:

• True Texas BBQ with indoor and outdoor seating, drive-thru and full-service bar.
• Sushiya with handmade sushi selections created in-store daily and H-E-B’s ready-to-eat Asian Grill.
• Pharmacy with two-lane drive-thru and patient education service.
• Full-service bakery, tortilleria and deli.
• Wine and beer department with sampling stations. 
• Wide selection of organic foods and H-E-B’s expanded Healthy Living department.
• Floral area with custom arrangements and floral décor items.  
• Full-service meat market and seafood counter.
• Meal Simple area with chef-inspired options for simple meal planning.
• Texas Backyard with products for grilling, gardening and outdoor entertaining.
• H-E-B Brand Shop with themed H-E-B merchandise.
• Home décor items.
• Fuel station and car wash.
• H-E-B curbside and home delivery.

“We’ve been part of Georgetown for more than 55 years, and we look forward to serving this community with a larger store that offers a wide assortment of products and services,” said Kenny Scott, Top Store Leader. “With an enhanced in-store experience and commitment to top-quality service and selection, this new store is tailored to serve the needs of this growing community.”

The Wolf Lakes Village H-E-B replaced the 67,000-square-foot store at 1100 South I-35, which opened in 1989. That location is now closed. H-E-B opened its first Georgetown store at 600 W. University in 1966. The 21,000-square-foot store remained in operation until 1989. H-E-B currently operates two stores in Georgetown.

Currently, H-E-B operates more than 420 stores throughout Texas and Mexico. As one of the nation's largest independently owned food retailers, H-E-B achieved $38.9 billion in annual sales last year, up from $34 billion in 2021, according to Progressive Grocer’s 2023 list of the top food and consumables retailers in North America.