The competition challenges young designers to think sustainably and about inclusivity to create a unique look that is eco-friendly and recycled. Reed, who is known for their inclusive designs, has asked aspiring runway designers to “Design a look that best represents your fluid world. Please try and create this through a sustainable lens.”
The competition is open, but members of the LGBTQIA+ community are encouraged to participate. The winner of the contest will have a mentoring lunch with Reed, where they will receive advice and guidance on the fashion world and feedback on their design.
“My vision is that inclusivity and sustainability will become central to the future of fashion,” Reed said in a statement. “There is no better way to foster this eco-conscious, inclusive culture than to instill this in the next generation of aspiring fashion designers. This competition builds on my previous work to champion gender inclusivity and I look forward to meeting with the winner and future creative talent.”
The partnership between Reed and Klarna formed in 2021 during London Fashion Week, where Reed gained notoriety for creating large-feathered headpieces and chunky platform boots for mega stars such as Harry Styles and Emma Watson.
Klarna has made inroads with major retailers such as H&M, Saks, Sephora, Macy’s, IKEA, Expedia Group and Nike, giving consumers more payment options for their purchases. The payment services company has more than 147 million global active users and 2 million transactions per day.
“Klarna has long focused on championing diversity and inclusion in all that we do,” David Sandstrom, chief marketing officer at Klarna, said in a press release. “Partnering with Harris Reed for this competition is a great opportunity to back the future of British American fashion, it builds on our work both supporting the fashion industry and designers but also ensuring consumers have sustainable fashion choices open to them!”
News of the competition comes just after Klarna announced it had partnered with Chevron and Texaco to enable consumers to pay for their gas over six payments. Gas prices have risen sharply during the first few months of 2022.