04/03/2012
Heavy Social Media Users Buy More Online
More than half of "medium to heavy" social media users surveyed said they had purchased a product or service online within the past seven days, and 58 percent said they had used the Internet to research products, according to a March report by the Coca-Cola Retailing Research Council. The report divides consumers into groups according to the way they use social media, with so-called bonders and sharers most likely to engage with grocery brands.