HelloFresh kicks meal kit waste to the curb
The largest meal kit company in the U.S. is taking a stand on packaging waste by committing to use a new recyclable shipping solution.
The company has pledged to replace their box liners with curbside recyclable ClimaCell created by TemperPack. The new liners offer consumers the opportunity to dispose of them in curbside recycling bins alongside the corrugated box the package comes in. HelloFresh will additionally replace Green Chef's box liners in the same manner.
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"The ClimaCell recyclable liners are another example of how we listen to our customers that want quality fresh food conveniently delivered to their doorstep but with the most environmentally-friendly packaging the meal kit category can deliver on," said Uwe Voss, Managing Director and Chief Operating Officer at HelloFresh.
The liner is the largest piece of packaging in the entire kit making up over 30% of the entire box volume. By utilizing the new ClimaCell liners, HelloFresh is able to divert 15,000 tons of packaging waste away from landfills every year.
"Consumers are evaluating the entire meal kit shipment including the packaging when deciding which service to go with," said James McGoff, TemperPack's co-founder and co-CEO. "With guidance from market leaders like HelloFresh, we developed ClimaCell to help companies ease customer concerns on compromising waste for convenience."
ClimaCell is currently produced in TemperPack's Richmond facility and will soon be available in their Las Vegas facility as well. The company plans to expand manufacturing of the new material to the Las Vegas facility to better serve clients on each coast.
HelloFresh U.S. launched in 2013 and has established itself as the leader in the meal kit sector, reporting 1.12 million active U.S. customers and 25 million meals delivered over the course of Q2 2018.