Hershey shakes up the candy aisle

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Hershey shakes up the candy aisle


The Hershey Company says it is slashing the calorie count of its individually wrapped standard- and king-size sweets to 200 calories or fewer. To lower that count, Hershey's will reformulate treats, introduce new ones and adjust the sizes of certain products. Also, by 2020, king-size bars will be designed to be more easily shared or split and saved for later; for example, instead of coming in one large piece, candy might be broken into two or three pieces in the package.

The company says it will also increase the visibility of nutrition information and portion options as part of efforts to offer a broad range of snacks and clear information.  

Hershey is the first confectionery and snacking company to make such a commitment for its entire standard- and king-size range of products.

“Consumers are at the heart of all that we do and we have been at the forefront of providing the choice and transparency they want,” said Michele Buck, President and Chief Executive Officer, The Hershey Company. “We aim to delight our consumers and these steps will provide an even wider range of portion options and clear information to help them select treats that fit their lifestyle.”

Currently, about 31 percent1 of Hershey standard- and king-size confectionery products are already 200 calories or less and 70 percent of products carry the Facts Up Front calorie label. Through these new commitments: 

  • 100 percent of Hershey standard- and king-size confectionery products will carry the Facts Up Front calorie label by the end of 2018;
  • New king-size options that enable consumers to more easily share or save a piece for later will be available by 2020; and
  • 50 percent of Hershey’s total offering of individually wrapped standard- and king-size confectionery products will be 200 calories or less by 2022. 

Hershey expects that the 200 calorie commitment will be achieved through a combination of reformulation, new products and adjusting the size of certain items in the portfolio. 

In February 2015, Hershey committed to transitioning to simple ingredients, and today offers products that deliver on this promise across its portfolio, from the iconic Hershey’s Milk Chocolate Bars and Hershey’s Kisses Milk Chocolates to snacks like KRAVE Jerky. By 2020, all everyday Hershey’s brand chocolate confection products will have simple ingredients.

In 2015, the company led the development and adoption of the innovative SmartLabel platform. This year detailed SmartLabel product and ingredient information will be available online for 100 percent of its products, and next year SmartLabel QR codes will be on all packaging linked to detailed product and ingredient information.

Most recently, Hershey launched the interactive Sourcemap tool, enabling people to trace the origins of key ingredients for Hershey’s Milk Chocolate with Almonds and Reese’s Peanut Butter Cups.  In addition, Hershey recently reported it had sourced 60 percent of all the cocoa it purchased globally in 2016 from certified and sustainable sources, enough cocoa to surpass the amount required for the global production of four of its most popular chocolate brands: Hershey’s, Kisses, Kit Kat (United States only) and Brookside.  The company is on track to achieve its commitment to source 100 percent of all the cocoa it purchases globally from certified and sustainable sources by 2020.