Home Depot Helps Kids Get Creative Online
The Home Depot is inspiring the next generation of "doers" by donating kids workshop kits to nonprofits and launching online workshop programs.
The retailer has partnered with social media influencers to bring Kids Workshop classes, traditionally held in-store, to life online. New kids' virtual projects are being added to the collection monthly to keep kids engaged. Kids Workshop kits are also available for free in-store pickup on the first Saturday of each month. Some traditional Kids Workshop project kits, like the "Tool Bench" and the "Soccer Game" are available for purchase on homedepot.com. The new content for children is available at homedepot.com/c/kids.
"While our in-store classes are on hold, we're thrilled to continue to support the next generation of doers through our nonprofit partners and online workshop programs," said Ted Decker, executive vice president of merchandising at The Home Depot. "Home Depot Kids Workshops have been a staple of our brand since the program launched in 1997, giving more than 60 million children their first DIY experiences during that time."
While the retailer's in-store Kids Workshop classes are paused due to the escalating COVID-19 crisis, Home Depot has donated more than 500,000 Kids Workshop kits over the past four months to more than 100 nonprofit organizations and schools across the country. Various organizations nationwide including Boys & Girls Club of America, ToolBank and YMCA received kits. The company says it will continue to donate kits until workshops resume in person.
The Home Depot has also launched free live-streaming workshops led by expert associates to help "doers get more done" without leaving their homes. The first series of virtual classes, "Homeowner 101," is aimed to equip new homeowners with the tools and knowledge they need to take on the projects and repairs that come with any house. The "Homeowner 101" series includes live-steaming courses in homeowner basics including "Homeowner 101: Systems," "Homeowner 101: Indoor," and "Homeowner 101: Outdoor." Virtual classes on core DIY topics, like drywall repair, painting and tiling will be added this fall.
Additional on demand how-to videos are available for doers, both children and adults, on The Home Depot YouTube channel. Online video guides come in a variety of topics ranging from "How to Plant Flowers" to "How to Unclog a Toilet."
Earlier this month The Home Depot announced it will open three new distribution centers in its home state of Georgia over the next 18 months as it continues to elevate its digital supply chain capabilities.
The warehouses will support what the retail chain called the growing demand for flexible delivery and pickup options for pro and DIY customers. The new facilities will become part of the chain's network of at least 200 distribution centers in the United States, Canada and Mexico.
The Home Depot is the world's largest home improvement specialty retailer, with 2,293 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In fiscal 2019, The Home Depot had sales of $110.2 billion and earnings of $11.2 billion. The company employs more than 400,000 associates.