The Home Depot is getting in the field trip business — a 21st-century version, perhaps, of taking school children to visit a local factory or farm, and a way to build customer loyalty among children and their parents.
The home improvement retailer said it has launched an educational video series called Virtual Field Trips, which will be added to the chain’s digital DIY workshops library.
Home Depot said its suppliers will provide kid-friendly, behind-the-scenes tours and insights into how products come to life and, eventually, make it to the retailer's shelves.
“Learning looks significantly different this year as parents search for new ways to teach and entertain at home," says Lisa DeStefano, vice president of brand marketing and creative for The Home Depot. "Starting with Bonnie Plants in October and Back to the Roots in November, our Virtual Field Trips provide fun, exclusive tours, curated specifically for young doers. From plant genetics to supply chain, we've broken down these stages into creative, interactive, digestible videos with accompanying DIY projects that bring the excitement of traditional field trips to family households."
The Home Depot is set to expand its partnership with Discovery Education in spring 2021 to bring more digital resources and projects to its Science Fair Central platform.
Originally launched in 2017, Science Fair Central has provided over 2 million educators and students with STEAM project starters, information on scientific processes, material checklists and more. Discovery Education is the global leader in standards-aligned digital curriculum resources, engaging content and professional learning for K-12 classrooms. This upcoming expanded partnership further deepens The Home Depot's launch of its monthly kids workshops more than 20 years ago.
Earlier this year, the retailer, in another digital effort to strengthen ties with consumers, launched a Hurricane & Storm Preparedness Livestream Workshop led by expert associates to help residents in storm-prone regions prepare and protect their families and homes for hurricanes, tornadoes and floods.