Home Depot sees a future of shoppable 'pins'
Home Depot is looking to move more DIYers past inspiration and into action by expanding its partnership with Pinterest.
The companies are working together to expand Pinterest's visual discovery feature, Shop the Look, with more than 100,000 new shoppable home décor products, including vanities, faucets, lighting, textiles, tabletop and interior décor.
Shop the Look makes it easy to search and buy similar products to those featured in Pins. To shop a Pin, users can tap the circle on a product to see similar, shoppable items.
Earlier this year, The Home Depot launched a video campaign, "Built In Pins," to illustrate the DIYer's hard work behind the inspirational images commonly found on Pinterest. In the compact Pin format, the Pins show the before, during and after of a home improvement project – from ripping up carpet, to painting and installing new flooring, to finishing out the room with furniture and décor. The Pins feature how-to guides and tip-sheets for the projects shown and are fully shoppable.
The expansion of the retailer's partnership with Pinterest complements The Home Depot's growing online catalog of home and interior décor products, including a recent acquisition of The Company Store to broaden capabilities in textile development and sourcing.
The Home Depot has been aggressively investing in digital initiatives. Last month Home Depot reported both earnings and revenue increases and said its same-store sales grew by 7.5 percent in the fourth quarter.
Home Depot has 2,284 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico.