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08/29/2023

Homesense opens 6 stores so far this year

TJX’s HomeGoods’ global spin-off concept opens a half dozen off-price home stores in Florida and North Carolina.
Elizabeth Christenson
Editor, Retail Leader
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  • TJX Cos. Inc. brand Homesense will have opened six U.S. stores this year.
  • The new U.S. stores mark the banner moving further south as the majority of its 51 stores are in New Jersey and New York.
  • Currently, Homesense’s 51 U.S. stores are located in a dozen states, and the retailer operates 152 stores in Canada and 78 stores in Europe.
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Homesense
Homesense in Framingham, Massachusetts

Homesense — a TJX Cos. Inc. brand whose banners include HomeGoods, T.J. Maxx and Marshalls — by the end of August will have opened six U.S. stores this year. New locations include Sunrise, Port St. Lucie, New Tampa and Lake Mary, Florida, along with Concord and Cornelius, North Carolina. 

The new U.S. stores mark the banner moving further south as the majority of its 51 stores are in New Jersey and New York. Currently, Homesense stores are located in a dozen states, including Connecticut, Delaware, Florida, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania and Virginia. Additionally, Homesense operates 152 stores in Canada and 78 stores in Europe.

Founded in 2017, Homesense is the latest retail experience from the TJX family of brands. HomeGoods comparable home sales, which also include Homesense stores, grew 4% in the second quarter of fiscal year 2024, compared to 6% for all TJX stores. HomeGoods, including Homesense stores, reported net sales of more than $2 billion for the second quarter ended July 29, up 8%.

Homesense stores include an array of furniture, a Rug Emporium, a wall art and mirror gallery, an extensive lighting department including chandeliers, and a General Store section with a selection of project supplies. Consumers can also shop for seasonal items, including décor and entertaining essentials, all at prices 20-50% less than full-price retailers, the retailer said.

New merchandise shipments arrive every week, and the selection includes a mix of artisan-crafted and top-brand pieces.

"Homesense makes curating your dream space even more attainable with its exceptional selection of incredible, quality pieces sold at great values," said John Ricciuti, president of HomeGoods and Homesense in the U.S.

As of April 29, Homesense’s parent company TJX operated a total of 4,865 stores in nine countries, the U.S., Canada, the United Kingdom, Ireland, Germany, Poland, Austria, the Netherlands and Australia along with five e-commerce sites. These include 1,304 T.J. Maxx, 1,189 Marshalls, 901 HomeGoods, 81 Sierra, and 51 Homesense stores, as well as tjmaxx.com, marshalls.com, homegoods.com and sierra.com, in the U.S.; 298 Winners, 152 HomeSense, and 106 Marshalls stores in Canada; 632 T.K. Maxx and 78 Homesense stores, as well as tkmaxx.com, in Europe; and 75 T.K. Maxx stores in Australia.