How Amazon delivers on its key promise
The e-commerce giant’s rapid growth of its fulfillment center network has been key to its dominance over the past decade, recent Wharton research finds.
New research from Wharton business economics and public policy professor Katja Seim takes a closer look at how significantly expanding that distribution center network over the past decade has been key to Amazon’s growth strategy.
(See what Retail Leader had to say about Amazon's supply chain infrastructure expansion six months before Wharton. Click here.)
"What we look at in the paper is how Amazon’s distribution has changed over time. We’re interested in how this diffusion of distribution might have helped Amazon in trying to reach more customers and whether it has helped on the cost side," Seim said.
Read a Q&A and listen to a podcast with Seim here.