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02/17/2023
RL Pro Exclusive

How grocery, drug and convenience retailers can leverage metaverse tech now

Elizabeth Christenson
Editor, Retail Leader
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What it means: With adoption of the metaverse on the rise, retailers and brands should consider how these platforms fit into their long-term strategic goals. While these trends tend to begin in luxury and general merchandise sectors, they often trickle down to essential retail sectors as consumers look to recreate their everyday experiences in the metaverse.

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