How Schnucks is transforming its shopping experience

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How Schnucks is transforming its shopping experience

By Gina Acosta - 09/07/2018
Privately held Schnucks operates 98 stores in Missouri, Illinois, Indiana, Wisconsin and Iowa.

A new loyalty program from Schnuck Markets is transforming the shopping experience at the Missouri-based grocer. 

Shortly after launching last month, the Schnucks Rewards app broke into the “top free shopping” category in the Google Play store. Planned updates to the app in the coming months include features that enhance service department experiences, demonstrating Schnucks’ ongoing commitment to customer service.

“In today’s climate of digital disruption, retailers are seeking to create a more rewarding and frictionless experience for their customers to remain competitive,” said Josh Hogan, managing director - Digital, WWT. “The Schnucks Rewards app is just the first milestone of a long-term commitment to provide a faster, more frictionless experience for Schnucks shoppers. WWT was thrilled to partner with such an iconic local brand to help them not only develop their strategy but also execute on their vision for a more seamless customer experience, and we look forward to continuing to work with Schnucks on their digital transformation journey.”

Customers who sign up for the program will earn 10 reward points for every dollar spent on qualifying purchases. After earning 1,000 points – the equivalent of $100 in purchases – shoppers get $2 off a future purchase. They can opt to redeem dollars off as they're earned or let them to accumulate, up to $500.

“Finding a global technology leader to guide us through our digital transformation really helped to cement this partnership,” said Dave Peacock, president and chief operating officer, Schnuck Markets, Inc. “It is important to us to reward our customers for choosing us and this new program not only does that, but delivers a simple and frictionless experience.”

To amass points, shoppers scan the Schnucks Rewards in-app bar code or enter their phone number at checkout. Schnucks will also periodically offer promotions such as double points and free items available exclusively to program participants.

As well as Schnucks Rewards, the grocer’s new app features enhanced item-location information, allowing shoppers to easily find items in any Schnucks store. Customers can also use the app to view the weekly sales ad, refill pharmacy prescriptions and access e-coupons.


Privately held Schnucks operates 98 stores in Missouri, Illinois, Indiana, Wisconsin and Iowa, employing more than 13,000 associates. The company was No. 31 on Progressive Grocer's 2018 Super 50 list of the top grocers in the United States.


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