Southeastern Grocers is rebranding some stores and launching a new loyalty program as it looks to turn itself around during bankruptcy.
The company has been rebranding some of its Winn-Dixie stores as Hispanic-focused Fresco Y Mas all over the state of Florida this month.
Also Southeastern Grocers will introduce this summer a new loyalty program, SE Grocers rewards, which will allow customers to redeem points on groceries and fuel at participating Shell or other select fuel stations.
“We are committed to providing a loyalty program for our customers and associates that will best meet their everyday needs," said Anthony Hucker, President and CEO of Southeastern Grocers. "We have listened loudly to our customers about all of the things they value with our current rewards program and how we can make our next loyalty program even better. We are excited to announce that our customers will soon be able to redeem rewards for savings on fuel at participating Shell or other select fuel stations and on groceries through the SE Grocers rewards loyalty program.
Customers can continue to earn Plenti points in BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores through July 10, 2018 and the unredeemed points value earned in stores will be issued to the SE Grocers rewards program when the new program is launched.
Customers must be fully registered in order to use points now or take the points value to the new SE Grocers rewards program.
Earlier this month the company also rolled out grocery delivery via Shipt.
Southeastern Grocers, LLC, (SEG) parent company and home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one of the largest conventional supermarket companies in the U.S. SEG grocery stores, liquor stores and in-store pharmacies serve communities throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina.