HSN turns shoppers into tourists
HSN has dreamed up an innovative new value proposition for shoppers.
The company, which is based in Florida, has teamed up with a tourism group to give away trips to its home state to loyal HSN shoppers, according to the Tampa Bay Times. The promotion, which coincides with HSN’s 41st birthday next month, is a tag-team approach that markets the area to HSN shoppers, giving them a chance to win one of 31 free trips to the area.
"We were looking to do something new and different and we really wanted to hold hands with a Pinellas-based firm," said David Downing, the president of the tourism organization. "And not just anyone — someone with the reach, brand loyalty and marketing power HSN has."
Read more about the giveaway here.