Hy-Vee lures customers with beauty, fitness in Minnesota

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Hy-Vee lures customers with beauty, fitness in Minnesota

02/23/2017

According to the Star-Tribune, the Hy-Vee store that opened in the Minneapolis area this week features several firsts for the company, including a cosmetics and beauty department called Basin and several new grab-and-go food offerings.

The newspaper reports that Hy-Vee is also planning to open a store next year in White Bear Lake, Minn., that will have a fitness center in the mix with takeout foods, restaurants, clothing and groceries.

Randy Edeker, Hy-Vee’s chief executive, told the Star-Tribune: “Our store designs are evolving as we see how people shop.”

Hy-Vee, based in Iowa, has more than 240 stores in eight states and sales of more than $9.3 billion a year.

To read more about the new Hy-Vee formats in Minnesota, click here.

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