According to Hy-Vee, the subscription offers:
- two half-hour appointments with a dietitian each month to discuss health and wellness goals.
- access to more than 40 fitness videos.
- on-Demand freezer meal workshops.
- wellness classes.
- product and recipe recommendations
- nutrition programs geared toward health habits, blood sugar and weight management.
- access to a private portal to chat with dieticians.
- two health screenings annually at participating Hy-Vee locations
It’s the latest health-minded program from Hy-Vee, which like many essential retailers, has increased its role in the health care space. As Retail Leader reported, Hy-Vee in April opened its first infusion clinic, which offers treatments for an array of conditions related to rheumatology, gastroenterology, pulmonary, neurology, dermatology, oncology and other chronic diseases.
In March, Hy-Vee began piloting test-to-treat for COVID-19 and flu. Other health care efforts include Hy-Vee KidsFit, a free program for children created by dietitians to promote physical activity and healthy choices. It also, since 2021, has operated RedBox Rx, a subsidiary that offers telehealth and online health services. Hy-Vee since 2014 has operated the Ambert Speciality Pharmacy chain, which has 19 locations across the U.S.
The retailer in the May release noted it operates more than 190 in-store HealthMarket departments that focus on specialty dietary items, such as gluten-free, dairy-free and plant-based products. The grocer said in-store dietitians can also offer store tours and product recommendations. It also operates the e-commerce platform WholeLottaGood, which sells vitamins, supplements and fitness equipment, Hy-Vee said.