11/21/2011
Increase in Consumer Snacking Fuels Shift in New Product Development
Consumers are snacking more often, and food marketers are looking to take advantage of the restructuring. "Our new paradigm for looking at the future is the lack of three structured meals," Barry Calpino, vice president of breakthrough innovation at Kraft Foods told USA Today. "When people approach food today, it's about anytime, anywhere and anyhow."