The deal brings together Inmar’s first-party data, derived from 115 million households in loyalty programs, with Aki’s suite of advanced personalization capabilities, Progressive Grocer reported. The combination will create a robust retail media and shopper incentive offering with personalization at scale.
“Retailers need technology to scale and meet consumers’ growing expectations, especially when it comes to relevant engagement,” said Inmar's GM Media and Data Aaron Kechley. “The combination of Aki with Inmar’s ShopperSync customer data offerings, will uniquely enable retailers to more powerfully use data to create impactful, personalized consumer experiences at scale.”
Financial terms of the deal were not disclosed, though executives told PG it is one of the largest acquisitions Inmar has made as it builds out its portfolio of solutions.
“Inmar has invested around $1 billion overall to create its market leading portfolio which we call the retail cloud,” Kechley said. “This deal is very exciting because a lot of the acquisitions we did before were about building a best-in-class data platform, powering incentives, e-commerce capabilities and retail media. This acquisition puts the spotlight on the consumer experience when we bring to bear all that data and technology.”