Retailers are being hit by the awareness that always-on customers, who are price loyal rather than retailer or brand loyal, do price comparisons 24/7. This has prompted a surge of interest from retailers on the topic of dynamic pricing.
Some retailers are navigating the era of digital disruption with great success, but unfortunately many others are struggling. As these companies face seemingly insurmountable challenges, there's an obvious question that demands an answer.
Why have some retailers lagged on innovation?