Instacart bags big new partner
Instacart is adding one of the nation's largest grocery chains to its roster of retailers.
A new deal with Albertsons Companies will include 1,800 Albertsons stores across the country by mid-2018, helping Instacart deliver on its promise to be available in 80 percent of markets across the U.S. by the end of 2018.
When the platform is fully developed, Instacart customers will be able to choose from Albertsons Companies banner stores across key market areas, for a speedy, convenient option to receive their groceries, furthering Albertsons Companies' mission to reinvent the way consumers discover, purchase, receive and experience food.
"Instacart's extensive delivery network combined with Albertsons Companies existing home delivery services and established, robust e-commerce offering creates a fantastic customer proposition," said Shane Sampson, Albertsons Companies Chief Marketing and Merchandising Officer. "Customers can shop how, when and where they choose, with the convenient option of quick delivery straight to their doorsteps."
Albertsons has been aggressively moving into the online grocery space. This year, Albertsons began rolling out same day delivery and Drive-up & Go, and acquired meal kit company Plated.
"Families across the nation trust and rely on Albertsons Companies' stores for their fresh groceries and everyday essentials," said Apoorva Mehta, Founder and CEO of Instacart. "We couldn't be more excited to work with the company's legendary brands from coast-to-coast to offer customers a new convenient, time-saving option for shopping at their neighborhood store."
Albertsons says its current home delivery network and digital programs will continue to serve its growing customer base in existing markets.